full transcript

From the Ted Talk by Yves Béhar: Designing objects that tell stories

Unscramble the Blue Letters

This is a watch we made for Mini Cooper, the car company, right when it launched, and it's the first watch that has a display that stihcwes from horizontal to vertical. And that allows me to chcek my timer dilstceery, here, without bending my elbow. And other projects, which were really about transformation, about matching the human need. This is a little piece of furniture for an Italian manufacturer, and it ships completely flat, and then it folds into a coffee table and a sotol and whatnot. And something a little bit more experimental: this is a light fixture for Swarovski, and what it does is, it changes shape. So, it goes from a circle, to a round, to a square, to a fgruie eight. And just by drawing on a little computer tablet, the ertine light fuirtxe adjusts to what shape you want.

Open Cloze

This is a watch we made for Mini Cooper, the car company, right when it launched, and it's the first watch that has a display that ________ from horizontal to vertical. And that allows me to _____ my timer __________, here, without bending my elbow. And other projects, which were really about transformation, about matching the human need. This is a little piece of furniture for an Italian manufacturer, and it ships completely flat, and then it folds into a coffee table and a _____ and whatnot. And something a little bit more experimental: this is a light fixture for Swarovski, and what it does is, it changes shape. So, it goes from a circle, to a round, to a square, to a ______ eight. And just by drawing on a little computer tablet, the ______ light _______ adjusts to what shape you want.

Solution

  1. figure
  2. check
  3. fixture
  4. stool
  5. entire
  6. switches
  7. discretely

Original Text

This is a watch we made for Mini Cooper, the car company, right when it launched, and it's the first watch that has a display that switches from horizontal to vertical. And that allows me to check my timer discretely, here, without bending my elbow. And other projects, which were really about transformation, about matching the human need. This is a little piece of furniture for an Italian manufacturer, and it ships completely flat, and then it folds into a coffee table and a stool and whatnot. And something a little bit more experimental: this is a light fixture for Swarovski, and what it does is, it changes shape. So, it goes from a circle, to a round, to a square, to a figure eight. And just by drawing on a little computer tablet, the entire light fixture adjusts to what shape you want.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
lock key 3
caps lock 2
num lock 2
light fixture 2
light bulb 2

ngrams of length 3

collocation frequency
caps lock key 2

Important Words

  1. adjusts
  2. bending
  3. bit
  4. car
  5. check
  6. circle
  7. coffee
  8. company
  9. completely
  10. computer
  11. cooper
  12. discretely
  13. display
  14. drawing
  15. elbow
  16. entire
  17. figure
  18. fixture
  19. flat
  20. folds
  21. furniture
  22. horizontal
  23. human
  24. italian
  25. launched
  26. light
  27. manufacturer
  28. matching
  29. mini
  30. piece
  31. projects
  32. shape
  33. ships
  34. square
  35. stool
  36. swarovski
  37. switches
  38. table
  39. tablet
  40. timer
  41. transformation
  42. vertical
  43. watch
  44. whatnot